Z. Christopher (?Chris?) Mercer is a nationally known business valuation expert, writer, and speaker. He has a deep interest in the ongoing valuation needs of privately held and public companies and has numerous recurring client relationships with durations of more than 20 years.

Chris founded Mercer Capital in 1982. Mercer Capital is one of the largest independent business valuation and financial advisory firms in the nation. Mercer Capital is now employee-owned and has a buy-sell agreement with pricing based on a single appraiser process. The firm has had an annual independent appraisal every year since 2006.

As a professional business valuator, an acknowledged expert in his field, and an expert witness, Chris has occupied a front-row seat in courtrooms and boardrooms in buy-sell agreement disputes, and this unique perspective informs his understanding of buy-sell agreements and how they work from business and valuation perspectives.