The essential business guide for using reverse logistics to drive profits, growth, and sustainability. Long considered a "necessary evil" of doing business, reverse logistics is quickly becoming the key to staying competitive in today's dynamic marketplace. In Going Circular, RecirQ Global CEO Rich Bulger reveals its potential for boosting revenue, enhancing customer experience, and supporting the circular economy. Urging a strategic shift, Going Circular showcases how integrating reverse logistics in sales, marketing, and customer retention can achieve broader business objectives, including cost reduction and environmental responsibility. It offers practical strategies for minimizing unwanted returns and repurposing products, fostering sustainable business models and market expansion. Comprising seven comprehensive chapters and three "reUse" case studies, this guide redefines reverse logistics as a vital tool for business resilience and success. A must-read for professionals in the field, Going Circular is a call to action for integrating reverse logistics into evolving business strategies, promising a pathway to sustainable transformation and profitability.