Unforgettable: New Rules for Business Storytelling solves a vexing business problem: how do you tell exceptional stories in a corporate environment? The age-old advice that works for novelists and how-to authors doesn't translate well to the business world. Mainstream authors aren't immersed in a tug-of-war between case study production and authentic storytelling. They don't need to reach different audiences at various altitudes, and they don't battle against firmly entrenched yet classically dull marketing lingo. Perhaps most important, they don't face the same type of political battles. Author Elaine Brammer shares everything you need to know to publish truly great stories. You will discover when to tell a story, when not to, and how to nail a storyline. You will master new video skills and learn fresh techniques to hook your audience from beginning to end. And finally, you will learn to finesse your way through business hurdles such as release forms, review cycles, and legal approvals.