Lessons and insights into how intellectual property is inspiring and fuelling the next wave of growth ¿¿As the potential for discovering and commercializing innovation is transformed by data modelling and digital simulation, the rewards are going to those who can re-think their intellectual property, managing it more actively as a live asset and as a proposition ready for market. In this book, 24 top-level IP performers, including the innovation support team at the European Patent Office, discuss how IP is opening up new paths to growth, bringing you up to speed with the impact of transformative technologies, such as artificial intelligence, the metaverse, Industry 4.0, net zero and personalized medicine. Some ventures are just starting to adopt an IP mindset in growing their innovations, brands and designs. Others are struggling to switch, putting themselves at risk of sliding towards commodity status. For those who are learning to invent digitally, IP creates a powerful and flexible system for breaking into new markets, trading at a premium and building up future value.