It all started with a tickle. Roger Hargreaves' son Adam asked him what a tickle looked like. In response, Roger drew a small orange man with extraordinarily long arms that could reach anywhere and tickle anyone. The idea that a tickle could be a character in its own right sparked an idea in Roger's mind.

Roger was a successful copywriter but he wanted to do something that would enable him to work from home and spend more time with his four children?