Eloise Rickman is a parent educator who works with clients around the world through online courses and coaching, and through her Instagram account @mightymother_. Her work focuses on evidence-based parenting, home education, and helping families find more rhythm and ease in their daily lives. She is a trained doula, and previously studied social anthropology at Cambridge University, where she first became interested in how childhood and family practices shape society. She lives in south London with her husband, Sam, and young daughter Frida, who has been home educated from birth.