Frontmatter -- Preface -- Contents -- Part 1. Features of European Multinationals -- Introduced -- International Competitiveness of European Industry -- European Multinationals: An International Comparison of Size and Performance -- Japanese and European Multinationals in America: A Case of Flexible Corporate Systems -- New Multinationals in Europe -- Role and Structure of German Multinationals: A Comparative Profile -- Role and Structure of Swiss Multinationals -- Role and Structure of British Multinationals -- Role and Structure of Swedish Multinationals -- Role and Structure of Belgian Multinationals -- Industrial Relations and Europe's Multinationals -- Part 2. State and Future of Europe's Important Industries -- Introduced -- Industrial Policy and Industrial Culture: The Case of European Petrochemical -- Steel and the European Communities -- The European Aerospace Industry -- Corporate Adjustment Strategies in the European Clothing Industry -- The European Microelectronics Industry and New Technologies -- Part 3. European Concepts of the Managerial, Financial, and Personnel Function -- Introduced -- Strategic Planning and Structuring of Organization -- Strategie Resource Management: Securing International Competitiveness through Competitive Resources -- Success Factors in International Management: The "Turnaround" Case of a Multinational's European Subsidiary -- Financing Corporations in Major European Capital Markets -- Margin and Risk Management in International Credit Transactions Undertaken by Banks -- European Financial Reporting: Standards and Efficiency Problems -- Personnel Management in Western Europe - Development, Situation and Concepts - -- Public Administration and Civil Service in Europe - Approaches to Reform - -- The Authors -- Backmatter

EUROPEAN APPROACHES (MACHARZINA/STAEHLE) E-BOOK