Pirates didn’t just break the rules, they rewrote them. They didn’t just reject society, they reinvented it. Pirates didn’t just challenge the status-quo, they changed everyf*ckingthing. Pirates faced a self-interested establishment, a broken system, industrial scale disruption, and an uncertain future. Sound familiar?

“I’d rather be a pirate than join the navy.”—Steve Jobs

Pirates stood for MISCHIEF, PURPOSE, and POWER. And you can too.

Be More Pirate unveils the innovative strategies of Golden Age pirates, drawing parallels between the tactics and teachings of legends like Henry Morgan and Blackbeard with modern rebels, like Elon Musk, Malala, and Banksy. Featuring takeaway sections and a guide to building your own pirate code 2.0, Be More Pirate will show you how to leave your mark on the 21st century.

1. Rebel — Draw strength by standing up to the status quo.
2. Rewrite — Bend, break, but most importantly, rewrite the rules.
3. Reorganize — Collaborate to achieve scale, rather than growth.
4. Redistribute — Fight for fairness, share power, and make an enemy of exploitation.
5. Retell — Weaponize your story, then tell the hell out of it.

Whatever your ambitions, ideas and challenges, Be More Pirate will revolutionize the way you live, think, and work today, and tomorrow. So what are you waiting for? Join the rebellion. [Conniff Allende is] one of the sharpest thinkers on the planet. Diving deep into the pirate mythology and ethos, Conniff-Allende riffs on the power of being a swashbuckling, take-no-prisoners leader in the Steve Jobs mode--but also presents a powerful deconstruction on the state of work today and how it can be different if we chose to. It is a manifesto for each of us to create the sort of Good Trouble the world needs.”
—Forbes