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The Culture and Commerce of Publishing in the 21st Century (Greco, Albert N / Rodríguez, Clara E / Wharton, Robert M)
The Culture and Commerce of Publishing in the 21st Century
Autor Greco, Albert N / Rodríguez, Clara E / Wharton, Robert M
Verlag Stanford University Press
Sprache Englisch
Einband Fester Einband
Erscheinungsjahr 2006
Seiten 280 S.
Artikelnummer 2503009
ISBN 978-0-8047-5031-8
CHF 107.30
Lieferbar innert wenigen Wochen
Zusammenfassung
Drawing on data sets and applying the theoretical tools of both sociology and economics, this book examines the substantive issues, challenges, and problems confronting the diverse and in many ways fragile book publishing industry in the United States, and presents the social and economic analysis of its state and future trends.

"Publishing has always played a substantive role in the dissemination of information. Thanks to The Culture and Commerce of Publishing in the 21st Century, we finally have a valuable introduction to the U.S. book publishing industry in our contemporary times. Greco has a reputation for raising tough questions and then carefully analyzing an enormous amount of data to clearly answer those questions. This book will not disappoint; it's an impressive achievement, and even with my 30 years in the industry, I learned a great deal."--Tom Radko, Editor, Journal of Scholarly Publishing
"This book is a great resource for anyone trying to understand how the book industry works."--Jim Milliot, Director of Business and News, Publishers Weekly

Albert N. Greco is Professor of Marketing at Fordham University's Graduate School of Business Education, specializing in the book publishing industry. Clara E. Rodriguez is Professor of Sociology at Fordham University. Robert M. Wharton is Professor and Chair of the Management Systems Area at Fordham University's Graduate School of Business Administration.