Chris Sykes is a playwright, writer and poet who has written for the BBC and has had his plays performed in the West End. He also teaches Creative Writing at the University of Sussex and was Deputy Chair of The Writer's Guild of Great Britain.

Katherine Lapworth runs her own copywriting consultancy, in addition to being a media expert and the author of several high-profile television tie-ins.

Kevin McCann is a published poet and freelance writer and was previously lecturer in Creative Writing at Liverpool University.

Tom Green is the editor of Writers' Guild Magazine and website, he wrote and produced their supplement of self-publishing, and he is also a published scriptwriter.