In an age when technology not only allows transparency, but demands it, do truth and honesty have any place in today's modern industry? Can we ever really trust companies?

Divided into three sections, Robert analyses the fall of Public Relations, argues for the rise of Public Leadership as an alternative model for communications, and offers tools and advice for how to survive in this new world. From one of the giants of the industry comes a death knoll to PR itself. A mix of anecdotes, memories, hints and tips, Trust Me, PR is Dead is also a crushing critique of the industry in which Robert rose to the top, and a rallying cry for something more, something better.